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Lesson 9: Analyzing Campaign Messages

This lesson focuses on analyzing the style and substance of campaigns in both free media, such as the news and televised debates, and paid media, such as TV commercials.

Analyzing Film
Building Media Literacy
Campaigns and Elections
Learning Tools
Digital Tool
Graphic Organizer
Common Core State Standards (CCSS)


Analyze a complex set of ideas or sequence of events and explain how specific individuals, ideas, or events interact and develop over the course of the text.


Propel conversations by posing and responding to questions that probe reasoning and evidence; ensure a hearing for a full range of positions on a topic or issue; clarify, verify, or challenge ideas and conclusions; and promote divergent and creative perspectives.

College, Career, and Civic Life Framework (C3)


Critique the use of claims and evidence in arguments for credibility.

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