Tricks of the Trade - Campaign Messages
What are some persuasive devices that advertisers and campaigners use?
There are lots of ways people influence others through persuasive messages. Some examples might include:
- Using facts, statistics, percentages, and cost figures.
- Use catchy phrasing, slogans, and jingles that stick in the voters’ minds.
- Presenting the message that everyone is on board for a candidate, also known as “bandwagon.”
Download this handy chart to share these ideas with students!
Building Media Literacy
Campaigns and Elections