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A student shouts through his hands

Tricks of the Trade - Campaign Messages

What are some persuasive devices that advertisers and campaigners use?

There are lots of ways people influence others through persuasive messages. Some examples might include:

  • Using facts, statistics, percentages, and cost figures.
  • Use catchy phrasing, slogans, and jingles that stick in the voters’ minds.
  • Presenting the message that everyone is on board for a candidate, also known as “bandwagon.”

Download this handy chart to share these ideas with students!

Building Media Literacy
Evaluating Sources
Persuasive Writing
Campaigns and Elections
Learning Tools